Image by Blazin Visualz
A flair for business runs in Helen Kim’s blood. The local bartender, baker, and businesswoman grew up watching her parents work in their restaurant so it is only fitting that she has now started her establishment. After the pandemic hit, Kim, like many people around the world, took to baking as a labor of love. However, unlike new bread baking fanatics, Kim used her passion to open up Oori Bake Shop––Oori which means “us” or “our” in Korean. Although it may seem like Kim wears many hats (bartender, baker, businesswoman), there is a lot to learn about the way she pursues her passions and continues to infuse joy in all aspects of her life.
How did you go from being a bartender to becoming an entrepreneur?
Baking is not my first endeavor. I own a consulting business called Liquid Culture as well. I consult with any service industry related item: beverage programs, hospitality training, product training, branding, etc. I have been in the bar industry for a long time. I started in restaurants. My parents had a small restaurant and then I started bartending when I was about 19 or 20 years old. I’ve been doing this for a very long time. Then, about three or four years ago, I realized that I didn’t want to be a manager or work for someone else. I wanted freedom. I like doing events and I wanted to do more events. I wanted to have the freedom of doing the nerdy cocktail stuff but also the fun events. Forming my own company was my way of trying to appease both sides of my life.
How did you start Oori Bake Shop? What’s your baking journey?
To be honest, I was just doing the bakeshop as a hobby since March. I was like, oh, I’m at home. Why not? I started baking and doing little projects and then it took over my life. I would schedule my entire days around baking. I would schedule it around dough making and fermentation. I would wake up and start baking. A lot of my close friends, who I used as my guinea pigs, told me that I should sell my products. People would message me and ask if I sold my products and if they could buy them from me. I did a little here and there but nothing serious. One day I just woke up and I was like I should just do this. I’ve grown up in the kitchen my entire so I was like, why not? My family owned a small deli bakery. We did like Brooklyn style water bagels. My dad baked all the bread so we did hoagies and croissants. He did all the baking and I loved it. I like the early mornings and the smell of fresh bread. Then, remembering all those aspects of life that I enjoyed while doing my hobby, I could see myself doing it for a living. Here I am three-four months later.
So you are a bartender, a baker, and a businesswoman. How do your passions inform one another?
It’s a full-circle thing. I started in the food industry with my parents. Then, I started working as a server because there’s more money there. There’s always more money in front of the house. I was cocktailing at a bar and I wanted to start bartending. I wanted to learn. It just seemed so fun. I started as The shot girl. From there, I started bartending and I’ve been doing that since I was 20. Now, I am back into food. I construct cocktails the way that I would construct food. I am always thinking about my base flavor or the main component of something. It’s like a layer of flavors. That’s how I do cocktails and now that’s how I do food. It’s like one full circle.
What are your favorite aspects of the job? What are some challenges?
I’ve been in the bar and restaurant industry for quite some time. I love being a bartender. I love the culture, the people… I get to meet awesome people. It gives me so many opportunities and it’s such a people industry. But there is the flip side to it. It is a booze industry. As I’m getting older, I’m thinking about the late nights and the constant drinking. Although the mindset is changing and becoming more health-conscious, I am starting to look at other things. I’m working on my yoga certification right now. For people like myself, and I think a lot of people are in this position, I feel like the pandemic has allowed me to just try to change my life without having a schedule to abide by. I have all the time in the world. Why not? Let’s just try it and see what happens.
How has COVID-19 affected you personally and professionally?
Professionally, I’ve been officially unemployed since March. I am now self-employed. I guess I was always self-employed…I still have my other company, but it’s event and hospitality-based, so there is not much work coming in right now. But personally, it’s been great because I was working as a brand ambassador. I covered all the southeast. I traveled a lot so personal time was very little. Even if I did go out, like dinner with friends, when you work in accounts or for a brand, it doesn’t ever turn off. The pandemic has allowed us to be able to do different things. You can say to yourself, “You know what I’m not working right now, like literally not working, and I am just not gonna look at social media for like two or three days” and be totally okay with it. I love that. At first, it gives you anxiety but once it settles in, I love it. I love doing my own thing. I love making my own schedule. I don’t answer to anyone. It’s awesome.
What, if anything, do you hope a Post COVID-19 Word resembles for you as a person and as a member of the hospitality industry?
I’d like to continue doing what I’m doing. I just started. I am in my first week and let me tell you there are a lot of learning curves. Hopefully, my baking becomes a profitable business where I can sustain myself without having to work the late nights. That’s what I’m trying to avoid. I was working at jobs where I was up till 5:30 in the morning. Now, I’m getting up at 5:30 in the morning to start my day. It’s opposites and it’s an amazing feeling because I get so much done. I feel good. When you live the vampire life, even if you don’t drink, it takes a toll on your body and your spirit. It feels very weighing. I don’t want to go back to that so I’m in a really good space right now. I want to keep this energy and take it forward and see where it goes.
What are your favorite pieces of bread to bake and why?
I love a true sourdough loaf. That is my favorite thing because it’s so technique-driven. I wouldn’t say that I’m a master sourdough baker but I am just obsessed with it. Sourdough is one of those things that is ever-changing. You’re constantly learning new things. Then, your environment changes and that changes your bake. It’s just like when life throws you a pandemic and you have to pivot. Sourdough does the same thing. Somehow, for some reason, it is five degrees warmer in my house and now everything is proofing so much faster and now I’m doing this, and this all at the same time. It’s fun. The Japanese milk bread that I have on the menu right now is also one of my favorite things to bake. It just reminds me of childhood. In Asia, most of the breads that we eat are fluffy, soft, white breads. For me, it’s very nostalgic and the little loaves are pretty.
How may we order your product?
You can order mainly through Instagram. I’m handling all my orders through direct messages on both my personal and the big shop account.
To contact Helen or follow her journey:
Instagram: @helenkimchi, @ooribakeshop, @liquidcultureco
**All the images credits goes to @Blazinvisualz