Maestro Ronero Nelsón Hernandez shares more than his love for rum. He also shares his strong devotion for his country, his culture, and his community. “Expertise, patience, and passion are necessary to be a Master Ronero,” shared Nelsón. “because the important thing is not to do what you love, but to love what you do.” Nelsón’s commitment to be the image of his whole team, fills him with pride to represent those grains of sand that each team member contributes to the final product. Together, they all shine.
Nelsón Hernandez, in addition to being passionate about distillation, and having immense pride in his work and team, also stands out in his role as an educator. He teaches how rum is prepared in different parts of the world and shares his passion for his craft and his product. “It is not just selling products. We sell Brand-Country, name, values, idiosyncrasy…” said Nelsón.
Nelsón went on to explain, “Our business model is closeness. It is familiarity. It is direct contact. We like to be known. To be seated at this table and show who we are.”
Passion is one of the biggest values that he shares with all those who meet him. Despite having had only fifteen years on the market, Diplomático Rum has been within the top 10 international TRIM Magazine for seven years. The International TRIM Magazine selects 50 bars in the world and the 10 best brands with the most impressive sales and trends. “Being there among companies with great experience makes us wonder how we got there,” said Nelsón. “It is because of the quality of our product and our business power.”
Before Nelsón became Diplomático Rum’s Maestro Ronero, he was a mechanical engineer. In 1979, his first professional experience was in the oil industry. Then, an opportunity arose for him in his hometown. A distiller needed someone to take care of the plant’s total maintenance. He applied for the job and was selected to run the plant.
“When you work in the maintenance area, you need to know all the processes and equipment involved in the process,” explained Nelsón.
At the time of Nelsón’s employment, Sigra, the number one Canadian company in the world, served as the founding member of the distillery. The strict quality control that characterized each step in the process impressed Nestor. He began to get involved with distillate, learning about distillates.
In 2002, a new administration took over the distillery and strengthened quality control. The new owners already had experience in the alcoholic beverage industry. Under the steady helm of the new management, the distillery became Destilerias Unidas, SA (DUSA). Today, the company has nine top-of-the-line products. DUSA became a 100% family-owned and 100% national company that opened many doors by leading with heart, compassion, and dedication.
From raw materials to bottling, everything at DUSA is made in-house. The company is a factory in which a family is a team. Within this family, all medical service is free, including medicines. There is a free dining room. There is free transportation. DUSA provides direct support to the community with medicine, transportation, and environmental education. Although Venezuela has its difficulties, DUSA considers the well-being of the family, and that makes them different from their competitors.
We asked Nelsón about the history of Diplomático Rum, and his main inspiration Don Juancho. “Don Juancho was a successful nobleman among the sugar cane world. He was born in Vzla and the son of Spanish parents. He was a Mantuano. He supported the development of the community and he loved to travel. He was also famously a lover of rum and when he arrived he shared his favorite alcohol with his friends.”
The name “Diplomático Rum” comes from the fact that people remarked that “Juancho travels so much that he looks like a diplomat.” Don Juancho had a very exclusive reserve at his house and people always commented about his legacy and how he has been a positive influence. The name Planas represents how Don Juancho helped in the development of the Planas region. Don Juancho is a significant part of Diplomático Rum’s philosophy.
You can visit https://rondiplomatico.com/ to learn more about their products.